09/18/2025
Convince with Data,
Inspire with Storytelling
Room 2
2:30 – 3:15 pm
Learn to turn numbers into stories and convince stakeholders.
Description:
How do you turn dry data into inspiring stories? Friederike Oehlerking shows you how to present facts and figures in such a way that they inspire action. She demonstrates practical techniques for clearly structuring data and presenting it in a visually effective way. Using before-and-after comparisons, she shows how figures can be communicated efficiently and in an emotionally appealing way to create strategic added value in project management.
Key Takeaways:
Do you want to present data in an understandable way and speed up decision-making processes? Find out how you can turn dry figures into captivating stories and convince stakeholders in a targeted manner. Friederike Oehlerking shows how data-driven communication contributes to project management and creates strategic added value. Learn how to use the power of data storytelling to successfully communicate projects, accelerate decisions and reduce complexity.
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Friederike Oehlerking (Germany)
Friederike Oehlerking is an expert in data storytelling and founder of Lückenkrach. With over 17 years of experience at Siemens and Siemens Energy, most recently as global head of commercial project management, she knows the challenges of complex projects. She is the author of the book Mit Daten überzeugen, mit Geschichten inspirieren - Data Storytelling im Projektmanagement and host of the podcast Chefin ruft an. She inspires her audience with practical impulses and innovative techniques.
